Is Big Brother watching you?

As you use the internet, your activity is tracked and monitored. This data is collected by organisations whose interests range from marketing to national security and is used to build up a profile of who you are based on your online activity. This is your “digital double”.

The 1984 Digital Double app provides you with a summary of your online identity. It also provides you with some in-depth information about the ways in which we are tracked online and how digital technology might be changing the very idea of privacy itself. 

The data that is gathered by the app was fed into two live experiences. The first was a projection of user's social media feeds that was presented in theatre foyers during some performances of 1984. The second was PRISM, a digital artwork created by the visual artist Michael Takeo Magruder,

Click here to discover how Big Brother sees you.*

www.digital-double.com

*Best viewed on an iPhone or Android phone or using a Chrome or Safari browser.